ACCELERADE Custom Training Videos
By communicating with endurance athletes on a personal level, Accelerade’s focus was to become a trusted brand and partner within the sports drink industry. The Accelerade multi-tiered interactive campaign, including 25 unique online training videos featuring six-time Ironman World Champion, Dave Scott, combined cutting-edge technology and a celebrity coach to help endurance athletes of all levels improve their training while associating Accelerade, the brand, with the endurance community. Results indicated that 22 percent of visitors downloaded a video or podcast to their mobile device, each visitor, on average, watched 2.8 videos and the campaign was extended virally through viewer iPods and youtube.com. Read our Accelerade Case Study.
NIKE Online
Nike regularly turns to Active.com to leverage its unique access to active consumers and for its ability to develop highly targeted campaigns that support Nike's diverse products and initiatives - from women's wear to soccer, baseball, ice hockey and more. Active.com has a 5-year history of matching Nike's brand initiatives with ideal placement and coverage throughout Active's network of Web sites, guaranteeing that, regardless of theme, Nike receives an optimal solution to reach niche audiences. Read our Nike Case Study.
T-Mobile MessageCast
With the launch of the small, sleek Blackberry Pearl, T-Mobile wanted to highlight the phone's unique email functionality, increase awareness of the "staying connected" service and drive purchase consideration and sales. In response, Active.com developed the "MessageCast" promotion, which allowed youth sport coaches a quick way to send out voice message alerts to player's parents while also promoting T-Mobile's phone and service as a "great way to stay in touch with your team". With over 15 million impressions, 115,000 emails to coaches and 33,000 sponsored audio messages to parents, T-Mobile was able to reach the sweet spot of their target audience and considered the promotion a huge success. Read our complete T-Mobile Case Study