Endurance

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Audience

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Endurance Media Kit

Advertise to Runners, Walkers, Triathletes and Cyclists

Each year, millions of active enthusiasts visit Active.com and CoolRunning.com to search, learn about and register for the sports events and activities they love to do. From Ironman triathlons to local turkey trots, Active delivers the ideal race participant demographic to online media professionals like you.

Metrics

20+ million page views a month
1+ million unique visitors per month
7+ million registered users
1.6 million opt-in emails
100,000 events in over 5,000 U.S. cities
3+ million event registrations per year

Audience

>> Gender

Male47%

Female53%

>> Age

18-248%

25-3424%

35-4431%

45-5422%

55-648%

>> Marital Status

Married58%

Single31%

>> HHI

$50,000 - $74,999K15%

$75,000 to $150,00034%

$150,000 - $200,000+17%

>> Education

Some College17%

College Graduate42%

Postgraduate / Professional33%

>> Activity Level

Participate Regularly in Sports38%

Occasional Participate in Sports21%

Compete Regularly29%

>> Interests / Lifestyle

Shop Online84%

Have Broadband73%

Own an iPod or mp3 player72%

Download digital music57%

Donate to Charitable Causes80%

Drive an SUV31%

Drive a Sedan36%

Travel in US88%

Foreign Travel44%

Ad Opportunities

Display Advertising Opportunities
Active Network has premium, industry-standard display advertising opportunities for clients.

Sports and Fitness Channels
Your online advertising units can be targeted to run specifically on Active’s individual sports or fitness/lifestyle channels.

Leaderboard (728 x 90)
Wide Skyscraper (160 x 600)
Medium Rectangle (300 x 250)
Pop-Up (300 x 250)

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Run of Active Network
If you’re interested in reaching a broader active lifestyle demographic you can choose to run your ads across all sections of Active.com with no specific sport or channel targeting.

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Leaderboard (728 x 90)
Wide Skyscraper (160 x 600)
Medium Rectangle (300 x 250)
Pop-Up (300 x 250)

Optional Services (Additional Fees Apply)

GeoTargeting
3rd Party Ad Serving

Rich Media Advertising

Maximize your brand’s interaction with Active’s community through fun, rich-media campaigns. Expansion dimensions and targeting are subject to Active’s approval to ensure the highest-quality user experience.

Eye Blaster (customizable)
Superstitial (customizable)
Expandable Skyscraper
120 x 600, can expand to 340 x 600

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Expandable Leader Board

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728 x 90, can expand to 728 x 180
Expandable Eyewonder Leader Board
728x 90, can expand to 728 x 180

Broadband Video Commercials

Video Advertising (pre-roll, post-roll, static)

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5 second ad
10 second ad

Optional Services (Additional Fees Apply)

GeoTargeting -
3rd Party Ad Serving -

Sponsorships

Does your brand have the power to own a sport? Then let Active help lock-down that ownership with an integrated channel sponsorship. Presented by Logos are weaved into prime, above-fold points that maximize exposure to visitors.

Channel Sponsorships
(3 month minimum)

Active.com
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Presented By Logo in Masthead
Presented By Logo in Things to Do Near You
Presented By Logo in Community

CoolRunning
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Presented By Logo Rankings
Presented By Logo Running View
Presented By Logo Masthead
Presented By Logo Training
Presented By Logo eNews
Presented By Logo User Log

Active.com Home Page Sponsorship
(3 month minimum)

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Custom Text Link Top Navigation Bar
Presented By Logo in Things to Do Near You
Presented By Logo in Search Box

Custom Campaigns

Do you have a unique product with unique marketing needs? We’ll work with you to develop the ideal custom campaign to achieve your goals. Simply contact an Active sales representative for a free consultation. Design and development services also available. Additional fees apply.

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Special Offer Emails

As an Active Network client, you have the ability to send out custom emails to Active’s list of opt-in subscribers. This list of subscribers has opted-in to receive “Active Only” offers throughout the year, so it is important that your campaign include some type of incentive for our visitors. For example, $5 off your next purchase, 15% off, etc. Need design support? Our team of professional designers and developers can help. Or, simply forward your completed creative and we’ll send it out on your behalf.

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Custom Email Add-On Selects –

Sport
Gender
Geo
Age

Design and Development Fees
Design and development services are also available. Additional fees apply.

Available Sport Selects

Action Sports	Mountain Biking
Adventure Racing	Running
Baseball	Sailing
Dixie Baseball	Skateboarding
Little League	Skiing
Basketball	Snowboarding
Biathlon	Snowshoeing
Cross Country	Soccer
Cycling	Softball (slowpitch and fastpitch)
Cyclo-Cross	Dixie Softball
Duathlon	Surfing
Fitness	Swimming
Flag Football	Tee Ball
Football	Tennis
Golf	Track & Field
Gymnastics	Triathlon
Ice Hockey	Volleyball
Lacrosse	Walking

eNews Advertising

Runners, walkers and other endurance sports enthusiasts subscribe to Active’s eNewsletters to get the latest health and fitness information, training tips, upcoming events and more. Our targeted eNewsletters provide ideal vehicles to reach your target.

Active Insider

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