Advertise to Team Sport Coaches, Parents and Players
Active Network's online team sport communities, Active.com, eteamz, LaxPower.com and FootballPower.tv, deliver unmatched insight and access to parents, coaches, administrators, players and their family-members and friends. Over 3 million teams in over 80 sport categories use eteamz to create and manage their online "team home." Active.com serves up thousands of camp, clinic, league and tournament listings for easy online registration and LAXPower.com visitors know they'll experience the "Gold-Standard" in lacrosse results and rankings. Want to reach team sport enthusiasts? Make sure Active Network properties are part of your game plan.
Fast Facts
- 80+ million monthly page views
- 5+ million monthly uniques
- 3+ million teams
Team Sports Audience
>> Gender
>> Age
>> Marital Status
>> HHI
$50,000 - $74,999K16%
$75,000 to $150,00025%
$150,000 - $200,000+6%
>> Education
Some College22%
College Graduate18%
Postgraduate / Professional16%
>> Activity Level
Participate Regularly in Sports23%
Occasional Participate in Sports15%
Compete Regularly54%
>> Interests / Lifestyle
Shop Online59%
Have Broadband55%
Own an iPod or mp3 player66%
Download digital music56%
Donate to Charitable Causes39%
Travel in US88%
Foreign Travel28%
Display Advertising
Active Network has premium, industry-standard display advertising opportunities for clients.
Sports and Fitness Channels
Your online advertising units can be targeted to run specifically on Active's individual sports or fitness/lifestyle channels.
- Leaderboard - 728x90
- Wide Skyscraper - 160 x 600
- Skyscraper – 120 x 600
- Pop-Ups – 300 x 250
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Run of Active Network
If you're interested in reaching a broad active lifestyle demographic we'll run your ads across all sections of Active.com, eteamz, Laxpower.com and/or Footballpower.tv
- Leaderboard - 728x90
- Wide Skyscraper – 160 x 600
- Skyscraper – 120 x 600
- Pop-Ups – 300 x 250
Optional Services (Additional Fees Apply)
- GeoTargeting
- 3rd Party Ad Serving
Rich Media Advertising
Maximize your brand's interaction with Active's community through fun, rich-media campaigns. Expansion dimensions and targeting are subject to Active's approval to ensure the highest-quality user experience.
- Eye Blaster (customizable)
- Superstitial (customizable)
- Expandable Skyscraper
120 x 600, can expand to 340 x 600
- Expandable Leader Board
728 x 90, can expand to 728 x 180
- Expandable Eyewonder Leader Board
728x 90, can expand to 728 x 180
Broadband Video Commercials
- Video Advertising (pre-roll, post-roll, static)
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5 second ad
10 second ad
Optional Services (Additional Fees Apply)
- GeoTargeting
- 3rd Party Ad Serving
Sponsorships
Does your brand have the power to own a sport? Then let Active help lock-down that ownership with an integrated channel sponsorship. Presented by Logos are weaved into prime, above-fold points that maximize exposure to visitors.
Channel Sponsorships
(3 month minimum)
Active.com
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- Presented By Logo in Masthead
- Presented By Logo in Things to Do Near You
- Presented By Logo in Community
Active.com Home Page Sponsorship
(3 month minimum)
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- Custom Text Link Top Navigation Bar
- Presented By Logo in Things to Do Near You
- Presented by Logo in Search Box
Custom Campaigns
Do you have a unique product with unique marketing needs? We'll work with you to develop the ideal custom campaign to achieve your goals. Simply contact an Active sales representative for a free consultation. Design and development services also available. Additional fees apply.
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Special Offer Email Opportunities
As an Active Network client, you have the ability to send out custom emails to Active's list of opt-in subscribers. This list of subscribers has opted-in to receive “Active Only” offers throughout the year, so it is important that your campaign include some type of incentive for our visitors. For example, $5 off your next purchase, 15% off, etc. Need design support? Our team of professional designers and developers can help. Or, simply forward your completed creative and we'll send it out on your behalf.
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Custom Email Add-On Selects –
Design and Development Fees
Design and development services are also available. Additional fees apply.
Available Sport Selects
|
Action Sports |
Mountain Biking |
| Adventure Racing |
Running |
| Baseball |
Sailing |
| Dixie Baseball |
Skateboarding |
| Little League |
Skiing |
| Basketball |
Snowboarding |
| Biathlon |
Snowshoeing |
| Cross Country |
Soccer |
| Cycling |
Softball (slowpitch and fastpitch) |
| Cyclo-Cross |
Dixie Softball |
| Duathlon |
Surfing |
| Fitness |
Swimming |
| Flag Football |
Tee Ball |
| Football |
Tennis |
| Golf |
Track & Field |
| Gymnastics |
Triathlon |
| Ice Hockey |
Volleyball |
| Lacrosse |
Walking |
eNews Advertising
Our targeted sports-tips eNewsletters provide clients with ideal opportunities to present their products and services to players, parents, coaches and administrators.
Team Sports
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Football
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Volleyball
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Swimming
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Baseball
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Basketball
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Softball
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Rate Card
Team Sports Editions Circulation (As of November 2007)
Team Sports 400,000
Action Sports 7,500
Baseball 120,000
Basketball 88,000
Soccer 73,000
Softball 72,000
Football 71,000
Swimming 9,500
Volleyball 36,000
Sponsored Links
Active's Sponsored Links advertising program allows clients to get their advertising up and running quickly and easily. Customers can get started with as little as $100.
Targeted Placements
Active.com Sponsored Links lets you target your ad to the most valuable areas of our sites. Choose specific pages and sections to know exactly where your ad will appear.
Affordable
You set your bid for each placement and only pay when a visitor clicks on your ad. You don't even need to be the highest bidder to receive traffic.
Get Results
With Active.com Sponsored Links, you pay for performance. See detailed reports on how much traffic you generate. Refine your bids, ad text or placement selections to get the results you want.
Active.com's sponsored links is a self-set-up service. Customers can get started anytime by visiting active.adsonoar.com